About Us

We're team ag(g)ro, and we're mad about protein

We’re a bunch that is livid about nutrition and fitness. We know ample protein intake is at the center of looking good and living healthy. But we weren't happy with the options out there. So we set out to find better ways to get our protein.

Meat didn't cut it - both for our health and the planet

We knew excessive consumption of meat, even 'safer' options like chicken, posed problems for our health (cholesterol, anti-biotic resistance etc.). It also was a huge, unnecessary tax on our environment.

We wanted solutions from nature, not the lab

Highly processed protein powders, bars and plant-based meats weren't ideal either. We wanted minimally processed, whole food options that were suitable for sustained, long term use.

The answer - the humble lentil

Lentils require far less water to grow than most other protein sources, and produce far less carbon dioxide. They even help fix nitrogen in the soil, reducing the need for synthetic fertilisers. Their regenerative nature and the high-quality protein they provide make lentils the ultimate sustainable protein source.

Made even better

However, lentils are moderately high in carbohydrates. So we worked on a lower carb option with a chemical-free, mechanical process.

This process involves milling the lentils, and selectively using only the protein and fiber rich portions of the flour.

And packaged in an ultra-convenient format

Convenience and taste were our top priorities. So we worked on delivering these lentils as a delicious snack that is ready anytime, anywhere.

We're on a journey that's not easy, but worth it

We're not purists or activists, we're pragmatists. We advocate a viable middle ground - cutting back on meat consumption and adopting plant-forward diets. Pushing this middle ground during these polarizing times has not been easy. But we do it anyway, so we can play our little part in uniting the world towards a more healthful and sustainable future.